● pricing

One-time pricing.
No subscription required.

Whether you're building a brand new website or redesigning one that isn't working, pick the tier that matches your business. Every plan includes the full "why" layer.

brand-blueprint.md — generated
✓ generated in 11 min
positioning
"The only brand strategist for coaches that shows you the why behind every page — before you spend a dollar on design."
website blueprint
01Home
02Services
03About
04Case studies
05Contact
why this works

Most small businesses spend $3K-$15K on a website before they have clarity on brand, audience, or message. MyBrandBrief solves that upstream — one flat payment, before the build begins, so every dollar you spend afterward actually works.

Save weeks

Skip the discovery calls and back-and-forth. Get the clarity a brand strategist would give you, in one sitting.

Save effort and rework

Walk into your build or redesign with a blueprint already in hand — fewer revisions, fewer misunderstandings.

Get the best possible result

Positioning, messaging, structure, and conversion strategy — built together, with the reasoning behind every choice.

Starter

Solopreneur, coach, single service
$69
1 generation · 30-day window
  • Full brand strategy
  • 5-page website blueprint
  • Positioning, personas & voice
  • The "why" behind every choice
  • 2 prebuilt alternatives, every section + 1,000 edit credits to use as you like
Launch bonus, included free
  • Mobile-responsive HTML mockup, 3 pages
  • 3 logo concepts
  • 2 blog post ideas to launch with
Choose Starter

Pro

Complex sites, agencies
$239
4 generations · 30-day window
  • Everything in Business
  • 12–15 page website blueprint
  • Full conversion strategy
  • AEO (AI Engine Optimization)
  • White-label PDF export
  • 2 prebuilt alternatives, every section + 1,000 edit credits to use as you like
Launch bonus, included free
  • Mobile-responsive HTML mockup, 10 pages
  • 3 logo concepts
  • 4 blog post ideas to launch with
  • Visual Identity Kit — logo variations, business card & social templates
Choose Pro
● now available

Already have a blueprint? Keep your brand on track.

A lightweight monthly subscription for brand upkeep — not required to use your blueprint, useful once you're live and growing. Cancel anytime.

Maintain

Keep your brand consistent as you grow
$19/mo
  • Monthly brand pulse check vs. your strategy
  • 1 section refresh per month
  • SEO & AEO monitoring digest
  • Cancel anytime
Subscribe to Maintain
⚡ early access · first 200 only

We just launched. Lock in the founding price before it's gone.

MyBrandBrief is brand new — you'd be one of our first customers, not our five-thousandth. In exchange, the first 200 people get every future business plan covered for one payment, forever, at a price that goes away once those spots are gone.

  • Everything in Pro, for every business you ever plan
  • 2 new brand strategy generations every month, forever
  • All future features included automatically
  • Locked-in price — never pay again
  • Priority support + founding member badge
$297
one time, lifetime access
Claim founding access
only 200 spots · limited-time offer
Common questions

About plans and pricing.

What is the launch bonus?

Every one-time plan includes a free set of mobile-responsive HTML mockups matching your blueprint's page count, plus 3 logo concepts and blog post ideas — so you have something visual and launch-ready alongside your strategy, not just a document. Business also adds a Brand Guideline (a one-page color, typography, and logo usage reference), and Pro upgrades that into a full Visual Identity Kit with logo variations, a business card concept, and a social media template.

What counts as one generation?

One generation is one complete brand strategy and website blueprint for one specific business or brand idea — positioning, personas, messaging, site architecture, and every launch bonus, all generated together from a single questionnaire pass. Planning two different businesses, or two genuinely different brand directions for the same business, uses two separate generations. Refining or changing direction on a brand you've already generated doesn't use another one: that's what the 2 prebuilt alternatives and edit credits included with every generation are for.

How many brand strategies do I get, and for how long?

Starter includes 1 generation, Business includes 2, and Pro includes 4 — each usable within 30 days of your purchase date. Every generation also comes with 2 prebuilt alternatives per section plus 1,000 edit credits you can spend however you like — all on one section or spread across many — so you can refine wording and direction without using another generation. Once you've used your included generations, or the 30 days pass, choose a plan again to generate another, or see the ongoing subscription below for lighter, ongoing brand upkeep.

What's the difference between a one-time plan, the subscription, and Founding Member?

One-time plans get you your first blueprint. The monthly subscription is optional ongoing upkeep once you're live. Founding Member is a limited, one-payment-forever option for people who want every future business plan covered without ever paying again.

Can I use this to redesign a website I already have?

Yes. The questionnaire and blueprint work the same way whether you're starting from nothing or replacing a site that isn't converting — you'll walk away with a clear picture of what to change and why.

Ready to get your blueprint?

Answer a short questionnaire and get your complete brand strategy and website blueprint today.