● how it works

One questionnaire. A complete brand + website plan.

MyBrandBrief runs through six layers to turn your answers into a strategy and blueprint you can hand straight to a designer — or build yourself.

process.md — 6 steps
✓ questionnaire → blueprint
the six layers
01Strategic Discovery
02Brand Strategy
03Website Blueprint
04SEO & AEO Strategy
05Conversion Strategy
06The "Why" Layer
output
1

Strategic Discovery

A smart, branching questionnaire that adapts to your business type — coach or consultant, e-commerce, agency, or local business — so every question is relevant. No generic forms.

2

Brand Strategy

Positioning statement, target personas, brand voice, messaging hierarchy, color psychology, and typography guidance — the foundation everything else is built on.

3

Website Blueprint

Full site architecture, a homepage blueprint, page-by-page structure, and a CTA strategy that tells you exactly what goes where and why.

4

SEO & AEO Strategy

Keyword targets, content structure, meta strategy, and AI Engine Optimization — so you're visible in both search engines and AI answer engines.

5

Conversion Strategy

CTA placement logic, trust elements, lead capture strategy, and objection handling built into the plan from day one.

6

The "Why" Layer

Every single recommendation comes with the business logic, UX reasoning, and conversion psychology behind it — so you understand your own brand, not just receive a document.

How we compare

Nobody else does the full stack.

Tool Brand strategy Website blueprint SEO / AEO The "why"
Branding5
StoryBrand.ai Messaging only
Relume AI Sitemap/wireframe
Durable Auto-built, shallow
MyBrandBrief

Ready to get your blueprint?

Answer a short questionnaire and get your complete brand strategy and website blueprint today.