Short, practical guides — how to get your strategy, what every section means, and how to hand it to a designer (or use it yourself). No fluff.
Pick Starter, Business, or Pro based on how many pages your site needs. You can always upgrade later.
10–15 minutes. Questions branch based on your business type, so you're never answering anything irrelevant.
Your brand strategy and website blueprint generate right after checkout, viewable from your dashboard any time.
A quick reference so you know what you're looking at — and what to point your designer to.
One paragraph defining who you serve and what makes you different. This is the sentence every other page of your site should agree with.
A short profile of your ideal customer, built from your questionnaire answers — use it to check that your copy is talking to a real person, not "everyone."
The full list of pages your site needs, plus a section-by-section breakdown of your homepage. Hand this straight to a designer as the build spec.
Which call-to-action goes on which page, and where on the page it belongs. Higher tiers get full placement logic for every page.
Keyword targets and content structure per page (Business and Pro), plus guidance for showing up in AI answer engines, not just search.
Attached to every recommendation. If you or your designer ever disagree with a suggestion, read the why first — it's there so you can make an informed call either way.
Your brief works whether you're hiring it out or building it yourself. Either way, the goal is the same: nobody should be guessing what the site needs once your brief exists.
On the final review screen, every answer has its own Edit link. Tap it to jump straight back to that question, change your answer, and you'll land right back on the review screen — no need to click through the whole questionnaire again.
Higher tiers add more pages, more strategy depth, and extra launch-ready bonuses. Full breakdown on the pricing page.
A "generation" is one complete brand strategy and website blueprint for one business or brand idea. Planning more than one business, or trying a genuinely different brand direction for the same one, uses a separate generation each time — refining a brand you've already generated doesn't, since every generation already includes prebuilt alternatives and edit credits for that.
1 generation within 30 days, with 2 prebuilt alternatives per section plus 1,000 edit credits to spend however you like across sections. Full brand strategy, 5-page blueprint, plus bonus launch assets: a mobile-responsive HTML mockup for 3 pages, 3 logo concepts, and 2 blog post ideas.
2 generations within 30 days, each with 2 prebuilt alternatives per section plus its own 1,000 edit credits to spend however you like across sections. Everything in Starter, a 10–12 page blueprint, full SEO & AEO plus conversion & CTA strategy, a mobile-responsive HTML mockup for 7 pages, and a Brand Guideline — a one-page color, type & logo usage reference.
4 generations within 30 days, each with 2 prebuilt alternatives per section plus its own 1,000 edit credits to spend however you like across sections. Everything in Business, a 12–15 page blueprint, the full conversion strategy layer, a mobile-responsive HTML mockup for 10 pages, a white-label PDF export for agencies, and a Visual Identity Kit — logo variations, business card & social templates.
Most account, billing, and refund questions are answered in the FAQ. Anything else, reach us directly.
Answer a short questionnaire and get your complete brand strategy and website blueprint today.