Everything you need to know before you start.
A complete brand strategy (positioning, personas, voice, messaging) and a website blueprint (site architecture, page-by-page structure, CTA strategy) — plus the reasoning behind every recommendation. Higher tiers add SEO/AEO strategy, conversion strategy, and a white-label PDF export.
The questionnaire takes about 10–15 minutes. Your strategy and blueprint are generated right after you submit it.
No. The questionnaire is plain-language, one question at a time, with no jargon. It's built so that anyone — including someone who has never built a website before — can complete it and understand the output.
The core Blueprint package (Starter, Business, or Pro) is a one-time purchase. An optional monthly Maintain/Grow subscription for ongoing brand and SEO upkeep is now available — cancel anytime.
Yes — that's exactly what it's for. Walk into your designer with a clear plan instead of a blank page, so they can build to spec instead of guessing.
The questionnaire adapts to coaches/consultants, e-commerce, agencies/service businesses, and local businesses, asking only the questions relevant to your type.
If your generated blueprint doesn't reflect the answers you gave, contact us within 14 days and we'll make it right. See our Refund Policy for details.